Download link is available in http://www.loganalyzer.net/download.html
 |
To track an “open” in an HTML email, we need embed a tiny, 1×1 pixel transparent .GIF at the bottom of the message – it’s called a “tracker image” or “web beacon.” ( you can download the ×1 pixel transparent .GIF from http://loganalyzer.net/images/c.gif and save it to your server) Whenever your recipient opens their email, the tracker image is downloaded from the your servers, and this is instantly tracked as an email Open. That’s the way things are supposed to work. There’s one glitch here though. Nowadays, thanks mostly to massive amounts of graphic porno spam, as many as 40% of recipients now, by default, will *disable* image displays. Since the beacon or tracker image is just another image, if images are disabled and the recipient actually opens the email but doesn’t enable image viewing, then that open is not tracked. As a sender – encourage your recipients to white list you (or add you to their address book) – this ensures your email gets delivered and that images will always be displayed. |
Opens for text only email can’t be tracked, because there is no way to embed the tracking beacon image like we do in HTML emails. But we can tell when someone clicks on a link. And you can only click on a link if you’ve opened and read the email, right? So if a text-only email is sent and the recipient clicks on a link, then this registers as both an “Open” and a “Click”.
Here’s a simple trick to track email open:
e.g.
| One of the simplest methods for tracking clicks is to append links which are from the email to the landing pages like so:
http://www.yoursite.com/purchase.asp?emailid=12345678
The emailid=12345678 will be recorded in your server logs, which you can then search for instances of. Here’s a simple trick to track email click: |
 |
or
Here are a couple of key metrics you need to pay attention to:
Aug 20
Nihuo Web Log Analyzer adds new support to below languages:
Three language files are updated.
Download link to new language files are available in http://www.loganalyzer.net/localization.html
Search engine play more and more important role in Internet. When a potential visitors want to find something on the web, he will look to a search engine such as Google, Yahoo and Bing. This makes it imperative that your site get ranked high enough for important keywords that visitors can find it. Knowing what keywords are important means knowing what visitors are looking for when they find your site.
Using Nihuo Web Log Analyzer, you can find out what engines, phrases and keywords visitors are using to reach your site and produce reports to help you improve your site content and search engines listings. Each search engine will offer links to your site for certain keywords or phrases. When a visitor types these phrases your link will be given, along with many others.
To view search engines report of your web site, go to reports under Search Engines.
To view landing page report of your web site, go to reports under Search Engines > Top Searched Files.
| Knowing what search phrases folks use to find your web site is one thing. Knowing what they are really looking for is quite something else. Visitors type keywords into search engines they think will find the page they want. The pages of results might or might not contain what they’re looking for. When a searcher immediately clicks the “back” button, it may suggest that the search phrases is not as relevant to your landing page as previously supposed. You need carefully research phrases which is with high bounce rate, try to find out what are they really looking for, and adjust landing page or create a new page to match the search phrase with lower bounce rate. To view bounce rate of search phrases of your web site, go to reports under Search Engines > Top Search Phrases. |
 |
You know that when you submit a Web page to an engine for indexing, the engine sends a spider to your site to index the contents of the page. “Spider analysis” is simply analyzing the search engine spider visits to your site.
With powerful filter function of Nihuo Web Log Analyzer, you can learn the following information about your site in a concise, easy-to-read format through effective spider analysis.
| You can track phrase which visitor search in your internal site search engine with Nihuo Web Log Analyzer.
Please follow below guides step by step to add your site search engine url into search engine configuration list:
|
 |
Two entries you will often see near the top of your 404 Errors report are /robots.txt and /favicon.ico.
The robots.txt file is something that well-behaved robots or spiders check to see what parts of your site they are allowed to index. You can find complete details on how to set up your site with robots.txt inhttp://www.robotstxt.org/robotstxt.html.
Microsoft Internet Explorer 5 introduced a new technique to allow you to customize the icon that your visitors see when they save links to your
site. IE 5 and later (and now Konqueror and perhaps other browsers) look for a file called favicon.ico on your web server when the user bookmarks a page on your site or saves a link to it on her computer. IE looks first at the root of your site (/favicon.ico) then in the directory
where the page is located. If you create an icon in the root of your site it will be applied to all pages. If you have one in a particular directory, then each directory can have its own icon. You can find complete details on how to set up your site with favicon.ico in http://en.wikipedia.org/wiki/Favicon.
404 Errors report is under Errors > 404 Errors.
If you have setup an agreement with partner web sites to allow them to include references to your graphics and other files in their site (for example, linking to your logo to promote your product or linking to your advertisements to host on their sites) Nihuo Web Log Analyzer will not
recognize this and these will show up in the Stolen Object report.
The Domains Stolen Object report only shows you when other sites include references to graphics or other non-page files on your site. If a malicious user really wants to steal your files without you knowing she can simply save the file to her computer and copy it to her web site.
Saving a file produces the same request that viewing it in the first place does (in fact web browsers just make a copy of the file they have
already cached, so you never get a request for the ‘save’ action if the file was already viewed.) This behavior is effectively impossible to detect.
Stolen Object report is under Resources Accessed > Stolen Object.
| Many server issues are best diagnosed with network and process monitoring tools. There are a number of good ones available for all platforms, both commercial and free. However, some server diagostic information can be gathered from your web site logs using Nihuo Web Log Analyzer. |
 |
Your web site probably has a limited available bandwidth for connecting with visitors. There may be times, say during a promotion or a product release, when your bandwidth usage is well above normal. Most service providers will allow you to ‘burst’ well beyond your average usage to handle times such as these. However, if your monthly usage typically exceeds your contractual allowance, you could be paying more for connection than you need to be. The solution to this is to either increase your contract quota with your provider or determine where the bandwidth is being consumed and alter the site to reduce the amount of bandwidth required to present the information you need.
Server attacks are worm or virus attacks as well as unauthorized users trying to gain access to protected directories. A common server attack is a request to the “cmd.exe” file caused by the Nimda or the Code Red virus present on a Windows machine. If the machine is on a local network, you can find out which machine it is on and inform the network administrator. If this file was requested from the Internet, you can do a DNS lookup through the program or do a Whois lookup (using www.allwhois.com or www.arin.net ) to find out who this comes from. If you can find out where the request came from, you can inform the originator of the virus on their server. These requests usually cause many 404 (File Not Found) errors in your log files. If you find successful accesses to the file cmd.exe on your Windows Server, your server is probably infected.
Server Attack report is under Server Attack > Server Attack.
Everyone knows how annoying it can be having to deal with websites that take forever to load. There are recent researches, in fact, confirming that 75% of the Internet users do not return to sites that take longer than four seconds to load.
In order to minimize loading time for fast user experiences, you need find out which page waste most time of your server.
If your web server is IIS, please ensure export time-taken field in your
log files.
If your web server is apache, Here’s a simple trick to track time taken data:
CustomLog log/access_log timetakenlog
Loading time report is under Resources Accessed > Time Taken.
