Table of Contents

  1. Introduction
  2. Landing Page
  3. What are people really looking for?
  4. Spider analysis
  5. Internal site search tracking
  6. Related resources
  7. Unsubscribe

I. Introduction

Search engine play more and more important role in Internet. When a potential visitors want to find something on the web, he will look to a search engine such as Google, Yahoo and Bing. This makes it imperative that your site get ranked high enough for important keywords that visitors can find it. Knowing what keywords are important means knowing what visitors are looking for when they find your site.

Using Nihuo Web Log Analyzer, you can find out what engines, phrases and keywords visitors are using to reach your site and produce reports to help you improve your site content and search engines listings. Each search engine will offer links to your site for certain keywords or phrases. When a visitor types these phrases your link will be given, along with many others.

To view search engines report of your web site, go to reports under Search Engines.

II. Landing Page

Landing Page is the page that appears when a potential visitor clicks on a search-engine result link. It could be your home page, or any other page in your site. The best use of a landing page is not what it is, but what is can do. Your landing pages should provide a customized sales pitch for the visitor. The best way to do this is consider where the person has come from, and who they are. By providing a good match, your chances of engaging the visitor goes up, as should your conversion rate.

To view landing page report of your web site, go to reports under Search Engines > Top Searched Files.

III. What are people really looking for?

Knowing what search phrases folks use to find your web site is one thing. Knowing what they are really looking for is quite something else. Visitors type keywords into search engines they think will find the page they want. The pages of results might or might not contain what they’re looking for. When a searcher immediately clicks the “back” button, it
may suggest that the search phrases is not as relevant to your landing page as previously supposed. You need carefully research phrases which is with high bounce rate, try to find out what are they really looking for, and adjust landing page or create a new page to match the search phrase with lower bounce rate.

To view bounce rate of search phrases of your web site, go to reports under Search Engines > Top Search Phrases.

IV. Spider analysis

One part of log analysis that has remained surprisingly lacking, both in terms of content and accuracy, is spider analysis. Though traffic analysis programs may look at spider activity, the information often isn’t detailed enough or presented in a format to do you much good. Also, spider and robot analysis is acknowledged as being a main culprit for inaccurate log analysis measurements.

Therefore, the need for detailed spider analysis has begun entering the minds of search engine marketers.

You know that when you submit a Web page to an engine for indexing, the engine sends a spider to your site to index the contents of the page. “Spider analysis” is simply analyzing the search engine spider visits to your site.

With powerful filter function of Nihuo Web Log Analyzer, you can learn the following information about your site in a concise, easy-to-read format through effective spider analysis.

  • Has your site been spidered?
  • If so, by which engines?
  • When did the spiders visit?
  • Which directories and pages did they visit?
  • Are certain pages getting respidered more often, signaling their
    importance to the search engines?
  • Are certain pages not getting spidered at all?
  • Are the spiders indexing inappropriate content?
  • Are the spiders getting everything they want and need, or are they receiving error messages?
  • Was your site spidered within the specified time agreed upon in the
    pay inclusion programs you’re participating in?
  • Is your site getting respidered on a regular basis, as agreed upon in
    your participating pay inclusion programs?

V. Internal site search tracking

You can track phrase which visitor search in your internal site search engine with Nihuo Web Log Analyzer.

Please follow below guides step by step to add your site search engine url into search engine configuration list:

  1. Launch Nihuo Web Log Analyzer
  2. Click Option button on toolbar
  3. Select Search Engine page
  4. Click Add button
  5. Input “Internal Site Search Engine” into Name field
  6. Input your site search url idAssume your search url looks like this:
    http://search.yoursite.com/search.cgi?q=keyword

    Input “search.yoursite.com” as URL ID.

    Input “q=” as Phrase Header.

  7. Please select default code page of your search url.
  8. Click OK button

VI. Related resources

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